30Watt: Financial Fluency
THE CHALLENGE: NEEDED FINANCIAL FLUENCY
30Watt is a fabulous and fun business. They have ample opportunity in front of them and needed help understanding what mattered to create a stronger, more stable business. The business is very seasonal and, like all young businesses, had missteps in the past that made them a little gun-shy and in what we like to call a “capital solves everything” mode.
THE SOLUTION: COMPETITIVE ADVANTAGES BRING CLARITY
With 30Watt, like with all clients, we start with what the business is great at – content creation. 30Watt has a flywheel content impact. Once piece of content kicks-off multiple streams of revenue. We helped them identify and define specifically how that works with marketing, product development and sales and what kind of investment it would take. The business took that insight and figured out how to push the business forward with the resources it had available – which they did fabulously growing 15% and creating financial stability. That focus, effort and stability positioned the business to go in a number of directions, including a stronger position in raising capital (better story, better numbers, better valuation).
100% EBITDA increase
“We needed financial discipline and fluency to understand what the capital needs of the business were and how to address those needs.”
– Sean Moritz, President 30Watt